Turning the wheel on the site re-design yet again! This time however I am committed to keeping up to date with posting and sharing here at edlt.photo.
Why you may ask? Oh you didn’t ask why? Well I’m telling you anyways.
Lately I’ve felt a lack of drive and purpose with my personal work. I’ve stopped self assigning, I’ve spent less time looking inward and thinking about story driven photography. I’ve spent less time thinking about what would look good printed large on a wall and more time worried about what would look best on a 2×2″ square on a digital screen.
When I started taking photography seriously in 2009 I had the playful bliss of no where to go but up. Failure was a reasonable option and usually private. Instagram wouldn’t gain it’s massive amount of popularity for a few years and it gave me time to grow through self evaluation. Fast forward to today and the tools for self promotion (social media) have become part of an every day responsibility. Part of my day is dedicated to keeping up my online persona and that time spent doesn’t contribute to better work. I easily become distracted by activity happening on Facebook because let’s face it, it’s fun. It’s taken me 3 days to finish writing this because I’m constantly beckoned by my notifications looking for that easy dopamine kick.
In the past if someone would sit in front of the TV for hours and veg out, it was easy to conclude that they weren’t being productive. That any goals they might have were sinking into their couches. Now we have bite-sized couch potato-ing. Social interaction is fun, but growth happens when you deal with what’s just past your cell phone. It requires more effort and it will lead to better work.
That isn’t to say I’m quitting social media (as blissful as that sounds). I’m simply creating a construct that will help me stay focused. I simply want to carve out my little nook of the internet and frame my own work.
So here it is, the rantings and musings of myself, Edward De la Torre. My portfolio, my posts, and my work which deserve more than a glance to be scrolled by.